According to Gartner, "organizations are charged with growing digital revenue and reducing costs, which cannot be achieved with suboptimal technology and processes. Digital commerce leaders can use this research to align technology investment with operational processes to maximize business impact."
Key findings:
Digital commerce contribution to organizations’ total revenue will keep growing as both B2B and B2C customers prefer the convenience and transparency of buying online.
A lack of cross-functional collaboration and transparency of performance drivers are the key reasons why digital commerce is underperforming.
Organizations must make technical and operational adjustments to improve the performance of digital commerce in revenue, costs, efficiency and productivity.
This research lists 21 actions digital commerce leaders can implement quickly, usually within three months, to increase their digital commerce performance by increasing revenue, reducing costs, and improving profit and efficiency
Gartner: 21 Quick Actions to Increase Digital Commerce Revenue and Reduce Costs, Sandy Shen, 1 August, 2024
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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